[ Tips ] 一分鐘使用導覽
商品編號： 9-792-081 出版日期： 1992/04/15 作者姓名： Yoffie, David B. 商品類別： Other 商品規格： 22p 再版日期： 1994/08/22 地域： United States 產業： Electronics manufacturing 個案年度： 1992 - 1992
商品敘述：
In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple''s dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple''s CEO poses the critical question: Can Apple shape the PC industry for the 1990s?
涵蓋領域：
Industry analysis;Corporate strategy;Strategy formulation;Competitive strategy
相關資料：
Case Teaching Note, (5-792-098), 17p, by David B. Yoffie;Video Supplement, (9-793-507), 0p, by David B. Yoffie
哪些人也有訂購？